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公司声誉的形成机制 被引量:14

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摘要 公司声誉作为一种重要的无形资产,在市场中发挥“信号”作用,是解决信息不对称的良方。本文研究认为,公司声誉的形成在利益相关者信息空间中表现为一个信息收敛的过程,作为一种市场信号,公司声誉在信息收敛的过程中会逐渐变得清晰和强烈。
作者 缪荣 茅宁
出处 《经济管理》 CSSCI 北大核心 2006年第15期43-46,共4页 Business and Management Journal ( BMJ )
基金 国家自然科学基金(70422048)。
  • 相关文献

参考文献7

  • 1马克斯·H·布瓦索.《信息空间:认识组织、制度和文化的一种框架》,上海译文出版社,2000年版.
  • 2缪荣,茅宁.公司声誉管理模型探讨[J].管理现代化,2003,23(3):20-23. 被引量:21
  • 3Achilles Armenakis, William Fredenberger, William Giles, Linda Cherones, Hubert Fetid & William Holley, 1996, Symbolism use by business turnaround change agents, The International Journal of Organizational Analysis,Vol.4,No.2 (April), pp. 123- 134.
  • 4Charles J. Fombrun, Naomi A. Gardberg,Michael L. Barnett, 2000,Opportunity platforms and safety nets: corporate citizenship and reputational risk,Business & Society Review, 105(1): 85-106.
  • 5Charles J. Fombrun, 2000,Value to be foundin corporate reputations:the public's view of a company not only acts as a reservoir of goodwill, but also boosts the bottom line, Survey-Mastering Management, Financial times, New York: Dec 4.
  • 6Schein, Edgar H, 1992, Organizational Culture and Leadership, 2th Edition, Jossey-Bass Publishers.
  • 7Majken Schultz, 2002, Nominations for the Most Visible Companies for the Danish RQ, Corporate Reputation Review, 4.

二级参考文献4

  • 1Charles Fombrun, (2000) "value to be found in corporate reputations : The public's view of a company not only acts as a reservoir of goodwill, but also boosts the bottom line.", Survey-Mastering Management,Financial times ; New York ; Dec 4.
  • 2Charles J. Fombrun, Naomi A. Gardberg, Michael L. Barnett, (2000) "Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk",Business & Society Review, 105 (1) :85-106.
  • 3Joerg Andriof and Malcolm MaIntosh, (2000)corporate Citizenship", working paper, Warwick Business School, UK.
  • 4Michael L. Barnett, Elizabeth Boyle, Naomi A.Gardberg, (2000) "TOWARD ONE VISION, ONEVOICE : A Review of the 3rd International Conference on Corporate Reputation, Image and Competitiveness",Corporate Reputation Review, 3 (2) : 101-111.

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同被引文献182

引证文献14

二级引证文献94

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