企业品牌DI设计战略研究

Study of Enterprise Brand DI Design Strategy

合当今经济环境下企业品牌战略的发展趋势,分析了企业品牌形象的构建及产品形象在企业品牌形象中的重要作用。提出企业独特的产品识别特征是构建企业品牌形象的重要组成部分,并且提出了基于企业品牌战略思想的产品设计识别原则,进一步阐述在市场品牌推广的背景下如何建立适宜的产品设计识别,以更好的服务于企业品牌战略。

The significance to establish the enterprise brand identity and the product identity consistent with the enterprise brand strategy in the present economic environment was analyzed. It was put forward that the unique identity of enterprise product is an important element of the brand identity. The product design recognition principle which is based on the enterprise brand strategy and the way to establish proper product design recognition was put forward so that it can serve the corporation brand identity better.