民族文化在包装设计中的传承

Inheritance of Folk Culture in Packaging Design

包装是一种重要的文化信息载体,如何利用包装设计将民族文化进行传承,已成为当代设计的一个重要课题,笔者从包装设计对民族文化传承的必要性、基本途径以及如何在包装设计中体现民族文化3方面进行了论述,由此可知,只有立足于民族文化教育传承的包装设计艺术,才能在世界范围内拥有突出的地位与价值。

The necessity of the inheritance of folk culture in packaging design, the basic ways of inheritance, and embodiment of folk culture in packaging design were discussed. It was concluded that the packa- ging art can achieve prominent status and value only when fully get inheritance of the folk culture.