摘要
本文通过对北京什刹海地区的中外游客进行的抽样调查,应用统计软件SPSS对问卷结果进行了分析研究,得出了中外游客对什刹海地区不同的认知和旅游方式,并对该地区的旅游开发提出了建议。
A visitor sample survey was conducted among visitors to Shichahai Area in Beijing. The article reviews the survey result and the data analysis by computer software SPSS. The conclusion draws from the survey and data analysis indicates the different impression of the area by visitors from home and abroad. According to such survey result, a few suggestions are given to the area＇s future planning and development.
出处
《北京社会科学》
CSSCI
北大核心
2006年第4期67-75,共9页
Social Sciences of Beijing
关键词
什刹海
抽样调查
结论
建议
Shichabai Area
sample survey
conclusion
suggestion
