“冰雪绒”举行新品发布会

BESAREAL HELD NEW PRODUCTS COLLECTION

7月8日，国内羽绒服品牌“冰雪绒”秋冬发布会在常熟市国际饭店举行。来自香港．上海．日本三地的设计师主持本季羽绒服的开发设计，他们从冰雪绒企鹅拼搏和坚强的精神中汲取灵感．使“冰雪绒”羽绒服在展现防寒功能的同时．传递出一种不断拼搏、进取的精神。本次发布会共展示了滑雪；登山；户外运动和商务休闲四个系列的羽绒服新品，它们以人文主义和自然主义为设计元素．以简洁的线条语言；凝重的造型结构、朴实无华的色彩演绎“冰雪绒“时尚、进取、拼搏的品牌文化。

On July 8, domestic famous down wear brand BASAREAL A/W Collection was held in International Hotel in Changshu, Jiangsu Province. The designers from Hong Kong, Shanghai and Japan will work on the development and design for the down wear of this season. They get the inspi- ration from strive and strong spirit of BESAREAL penguin. There are four series down wear including ski, climbing, outdoors and business for the collection. Humanism and naturalism are the main design elements with simple lines, imposing structure and plain color, fully showing brand culture of fashion, aspirant, strive.