中国新闻发布活动传播效果的理论与策略

The Theory and Strategy for the Communication Effect of China's Government's Press Conference

中国的新闻发布工作近年来取得了重大的历史性突破。传播效果是检验新闻发布活动的重要标准。对新闻发布活动的传播效果的研究本质上关注的是现代社会系统中大众传媒作为社会建制或社会中介与社会中的“人”(新闻发布活动者)之间的关系;而对这种关系的处理很大程度上是依赖对“受众”(记者)的认识视角的转换和革新。

In recent years, the news released in China to obtain important historic breakthrough. Spreading the result is to examine news to release activity success or not of of the importance is standard. To the news release the research of dissemination result of activity what to pay attention to is the relation that the public＇s media and the news releases that the activity attends in the modem social system essentially. To this kind of relation of processing the top of the very great degree is the conversion and the innovation that the dependence knows an angle of view to the reporter.