摘要
本文介绍了市场细分的基本概念、根本目的、类型、基本过程,主要阐述了在网络时代,图书馆如何借用市场细分理念,建设有自己品牌特色的馆藏体系。
The paper briefs the basic concept, fundamental aim, types, and basic steps of market division, Expounds the library how to borrow from market division idea construct characteristic library system in order to make good use of all network information resource and serve readers in the network age.
出处
《图书馆学研究》
2006年第8期42-43,共2页
Research on Library Science
