关于商标信誉价值问题的思考

Thinking on brand reputation value problem

商标信誉价值是一种特殊的价值形态,它表现为不具备实物形态、能为企业提供超过一般同行业的收益能力和计价的不确定性以及量的可变性等特点。商标信誉价值由商品价值、商标设计印制价值及广告宣传价值等构成。

The value of trademark repution, which consists of the commodity value, the value of tradmark designing and printing and the value of advertising , is a special valcce conformation. It inclucles some characters： having no real material conformation, providing revenue abilities to the enterprise which the same others can＇ t approach, having the evaluation uncertainty and having the quantitative variability.