摘要
此文从文化要素的角度重新审视了旅行社专线产品,在分析了旅行社专线产品的同质化现状和文化要素的内涵后,明确了注入文化要素在旅行社专线产品设计中的重要性,并面向实践针对性地提出了产品设计中文化要素的选择策略。
the paper examines the routing product of travel service with the angel of culture essential factor, after analyzing the present situation and connotation of culture essential factor, the importance of essential factor in routing product of travel service designing is clearly understood, at last, the strategy of culture essential factor choosing in product designing is also put forward.
出处
《特区经济》
北大核心
2006年第7期249-250,共2页
Special Zone Economy
基金
四川省旅游局
四川省旅游协会2005年立项重点研究课题成果之一(编号:川旅研05-009)
关键词
旅行社专线产品
同质化
文化要素
the routing product
homogeneity
Culture essential factor
