试论我国劳动密集型产品出口竞争战略的转变

On China labor intensive style product export competitive strategy's transfer

长期以来,我国劳动密集型企业所实行的低成本、低价格的竞争战略促进了劳动密集型产品出口数量的快速增长,但也引发了贸易摩擦频生、价格贸易条件恶化等一系列问题,严重影响了我国外贸的可持续发展。本文通过对以上问题的剖析,阐述了我国劳动密集型产品的出口竞争战略从价格竞争转向以品牌竞争为主的非价格竞争战略的必要性,并从不同的角度分别分析了政府、行业协会和企业为了实现这种转变所应采取的措施。

For a long time, the low cost and price competitive strategy taken by the labor -intensive enterprise boosts export for labor- intensive goods, but this kind of strategy also causes the trade conflict and makes the terms of trade worse and so on, which has sever impact on sustainable development of trade in China. The essay analyzes the above problems and explains the necessity that export competitive strategy change from price competition to famous brand competition, meanwhile, analyses what kind of measures should be taken by the government, industry association and en terprise respectively from different point of view.