期刊文献+

基于现代资产组合理论的客户资产选择 被引量:2

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出处 《统计与决策》 CSSCI 北大核心 2006年第15期23-24,共2页 Statistics & Decision
基金 国家自然科学基金(70501009)
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同被引文献22

  • 1刘玮.基于投资组合的客户关系管理方法与应用研究[J].西北农林科技大学学报(社会科学版),2005,5(6):94-97. 被引量:1
  • 2郑浩.基于顾客忠诚的顾客资产管理研究[J].山东大学,2006:23-40.
  • 3Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. Driving Customer equity [ M]. NewYork.. The Free Press, 2000.
  • 4Johnson M D, Selnes F. Customer Portfolio Management: Toward a Dynamic Theory of Ex- change lelationships [J]. Journal of Marketing, 2004,68 (4).
  • 5Johnson M D, Selnes F. Diversifying Your Cus- tomer Portfolio [J]. Sloan Management Review, 2005,46 (3).
  • 6Terho H, Halinen A. Customer portfolio analysis practices in different exchange contexts[J]. Journal of Business Research, 2007,60.
  • 7Teck-Yong Eng. Customer portfolio planning in a business network context [J]. Journal of Marketing Management, 2008, 24(5-6):567,587.
  • 8Rajagopal, Sanchez P,.. Analysis of customer portfolio and relationship management models [J].Journal of Business & Industrial Marketing, 2005,20 (6):307 - 316.
  • 9Tarasi C O, Bolton P N, Hutt M D et al. Balancing Risk andReturn in a Customer Portfolio[J]. Journal of Marketing, 2011,75 (5).
  • 10Yli-Renko H, Janakiraman R. How Customer Portfolio Affects New Product Development in Technology -Based Entrepreneurial Firms [J]. Journal of Marketing,2008,72 (9).

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