WTO后过渡期我国会展产业发展战略研究

The Development Strategy of the Industry of Convention and Exhibition in the Post-transitional Period of WTO

随着WTO后过渡期的到来,我国会展市场的逐步开放,会展产业如何认清自身的不足以及面临的环境显得尤为重要。本文对会展产业的概念进行了界定,并从我国宏观环境层面和微观主体层面对发展我国会展产业的功能进行了分析。针对WTO后过渡期这一时代背景,着重分析了WTO后过渡期我国会展产业现存的硬件和软件两个方面的缺陷,以及WTO后过渡期我国会展产业发展战略环境。

With the coming of the post-transitional period of VVTO, the industry of convention and exhibition （ICE） in China gradually open to the outside world. It is of great importance for ICE to identify its weakness and current situation. The paper defines the concept of ICE and illustrates its functions from the macro-environment and micro-sublect perspectives. Under the situation of the post-transitional period of VVTO, the paper especially focuses on the weaknesses of current hardware and software and the development strategic environment of ICE in China.