浅析英语广告的语言特点

Characteristics of Advertisement English

在经济高度发达的当今社会,我们时时处处能感受到广告所产生的社会经济效益和影响。随着国际间商贸往来的日益频繁,英语广告的辐射越来越广。从英语广告的句式特点、词汇特点和修辞特点三个方面概括了英语广告语言特点,以期对英文广告的欣赏和英汉、汉英广告互译有所帮助。

In the highly developed society,advertisements have great impact on us almost everywhere. With the increasing trades between countries, the influence of English advertisements are becoming more intensive. In this article, the characteristics of the advertisement are explored in terms of lexical, syntax and rhetoric with the expectation of promoting the appreciation of ads and English-Chinese and Chinese-English translation.