内蒙古入境旅游市场结构研究

Research on the Oversea Tour Market in Inner Mongolia

旅游业的发展离不开客源市场。通过对内蒙古入境旅游市场的年际变化、地域构成、境内分布情况和消费构成的分析,阐明了内蒙古入境旅游市场的基本特点。提出了确定市场重点,定位客源结构;合理进行空间布局,扩大入境游客在自治区境内的流向;深度开发旅游资源,打造名牌产品;优化旅游消费结构等进一步开拓入境旅游市场的建议。

The development of the tourism can not get away from the customer market. The changes, regional constitutes, distribution in churchyard ,consumption constitution and stay time of the overseas tourism in Inner Mongolia market were analyzed, basic characteristics of oversea customer market in Inner Mongolia were clarified, the suggestion of further expands of the oversea customer market, such as the certaining market stress, positing the customer texture, making reasonable space configuration, extending the oversea visitor distribution in the autonomous region, developing the tourist resources, creating the product of popular brand, the optimization tour consumption texture, etc were proposed.