在线市场的价格离散现象研究

Price Dispersion in Online Market

由于信息不完全,现实市场中价格总是离散的。在线市场中,信息搜寻成本大大下降了,并且出现了可以自动搜寻各种信息包括价格信息的自动软件主体。然而实证研究表明,由于在线市场的交易行为与离线市场相比更加复杂,价格并不是消费者关注的唯一或最主要变量,因此在线市场的价格离散仍然持续存在,而且其中蕴含着更加丰富的顾客价值内涵。

Due to incomplete information, price dispersion is a common phenomenon in the market. In online market, the information search cost has been greatly reduced, and now bots appear which can automatically search various information including price information. But the empirical research shows that the trade behavior are more complex in online market than in that in offline market, and price is not the only and most important character＇ therefore price still dispersion keeps existing, contains more complex customer value.