摘要
一些领先的企业从售后服务领域获取高达50%的利润收入,售后服务管理已成为企业的决策焦点。可通过对消费者的服务需求预测、产品设计、新技术应用和企业联盟等策略来满足消费者的各种需求,降低配件的库存水平、减少服务成本,以充分挖掘售后服务领域潜在的利润空间。
The post - service managemcnt Ires become a strategic focal point for smart manufacturers which acquire as much as 50 percent of all profits from tiffs often-overlooked part of the business.They anticipate customer service requirement, design products, leverage advanced technology and integrate partners to reduce inventory levels, lower service costs and respond more flexibly to customer demands- all while seizing the potential value of the after- sale service.
出处
《商业研究》
北大核心
2006年第15期180-181,共2页
Commercial Research
基金
北京机械工业学院博士资助项目
项目编号:040426
关键词
售后服务
潜在价值
配件库存
客户满意度
after- sale service
potential value
spare- part inventory
customer satisfaction
