我国期刊集团化道路的模式选择

The Mode Choice of Periodical Collectivization in China

期刊集团化作为世界媒介集团化发展的一部分,是大势所趋。我国期刊集团化道路的总体方略是成熟一家发展一家,实施分几步走战略。在实施几步走战略的同时,通过三个发展模式来实现,其组建的期刊集团可随时期变化、目标变化、环境变化、实力强弱等变化而选择相应组合的模式。

The action of periodical collectivizing is a part of media collectivizing in the world, and it is our only choice. We consider the reality of periodical and development tendency, and bring up the relative mode and strategy of periodical collectiyizing. We think it＇s important and meaningful on the development of periodical collectivizing.