摘要
曾经在世界品牌价值排行榜上找不到身影的三星电子,只用短短几年时间就跃居到全球品牌前20名,是什么力量改变这一切?答案可以从三星的技术创新里找到,从三星的技术创新动因以及三星如何进行技术创新加以剖析,最后阐述三星的技术创新对我国企业的启示。
Samsung,a brand name found no place on the world＇s list several years ago, now became a top 20 global brand. Who has made this astonishing change possible？ The answer is technology innovation. This paper focuses on why and how Samsung has innovated technologically. In conclusion, it suggests how the experience of Samsung could possibly inspire innovations in other Chinese enterprises.
出处
《科学管理研究》
CSSCI
北大核心
2006年第4期117-120,共4页
Scientific Management Research
关键词
三星
技术创新
经验与启示
Samsung, technology innovation, the experience and enlightenment
