前期媒介宣传对北京奥运会观众市场开发影响的研究

Research on Development of Beijing Audience Market in Terms of Earlier Medium Propaganda

在分析前几届奥运会观众市场开发策划的基础上,结合我国实际,运用市场营销学、传播学、消费心理学、社会学等原理,对影响我国北京奥运会市场开发的观众因素进行剖析,提出前期媒介宣传对北京奥运会观众市场开发的对策及建议。

Based on the comprehensive analysis of the development of the audience market of the host courses for Olympic Gang, this paper tries to analyze the audience factors which will influence market development of Beijing Olympic Games and then come up with some suggestions for development of Beijing audience market in terms of earlier medium propaganda.