基于知识经济的企业名牌战略理论研究

Study on Famous Brand Stratagem Based on Knowledge Economy

本文通过对我国企业面临的新情况和知识成长模式的分析,提出了一种品牌发展的软结构模型,并指出了创出名牌的内在动力。在此基础上,提出了我国企业名牌发展战略的系统方案及其软结构模型,为企业实施名牌战略提供了理论依据和实施准则。

New circumstance of our country corporation being faced with and the mode of knowledge pullulating are analyzed in this paper. A soft framework of the development of name brand is presented through the theory analysis, and inherent power is indicated. In view of these theories, the system project of famous name brand stratagem and its soft framework are presented, and these theory provides theoretic foundation and rules for enterprises.