移动运营商和增值服务提供商关系模型构建研究

Relation Model Between the Service Providers and Mobile Operators

利用价值链分析工具揭示了影响增值业务产业价值链上运营商和增值服务提供商力量对比和关系发展的本质因素是客户数量和客户价值,将二者合称为客户质量,其中客户价值被量化为货币收益价值和客户增量。并以移动运营商和增值服务提供商关系特征为基础提出了客户引力假说,建立了运营商和增值服务提供商之间的力量对比模型以及关系模型。通过关系模型说明运营商和增值服务提供商在关系生命周期各个阶段的关系发展趋向,将其作为运营商与服务提供商实行关系营销的参考依据。

the customer＇s quantity and customer＇s value are the essential factors that influences Strength Comparison between Mobile Operators and Service Provider, which are named Customer＇s quality, and quantifies customer＇s value into monetary income value and customer＇s quantity change. And establishes the Strength Comparison model and relation model between Operator and Service Provider, the relation marketing decision - making are made by which.