体验经济时代下的体育旅游与体验营销

On sports tourism and experience sale pormotion in the age of economy

通过对体验经济、体验营销、体育旅游的讨论,阐述了三者之间的内在联系和相互依托的关系,并指出了在体验经济时代,依托体验营销发展体育旅游的理论依据和有关对策。

Through researching into the experience economy,marketing and sports tourism,the paper points out the intemal connection among them, and puts forward some countenmasures and suggestions for the development of sports tourism.