低档酒价格倒挂销售问题的探讨

Analysis on Price Contradiction of Low-grade Liquor

由于目前低档酒终端市场比较混乱，许多商家由于一味追求销售量而出现了进货价与销售价的倒挂经营现象，这些商家的利润主要来自于生产厂家的返利，有些商家甚至还出现亏本的现象。从本质上来说，这类的策略都具有一定的欺骗性及暂时性。因为消费者、消费观念，必然会随着时间的推移而成熟起来。

As the present low-grade liquor termarket is quite chaotic, many enterprises pursued the sales volume and which leads to the contradiction between the purchase price and the sale price, For the initiative side in this strategy, it is rather effective to score a point by taking this method. And for the passive side, should taking all kinds of methods to make up the information gap, in order to provide more practical benefit. In this article, the author discusses about the reasons of price contradiction. One is the return profit; another reason is the false ideas about traditional commercial distribution mode. At last, the author provides some suggestions on how to solve the problem of price contradiction on low-grade liquor.