拨云见山 勿入歧途——论乳品企业新品上市误区

False Ideas on the New Products of Dairy Enterprises

乳品企业新品上市不仅是企业研发能力、创新能力和竞争能力的体现，也是企业销量、利润的增长点，因而众多乳品企业对新品的上市工作尤为关注，并抱有极大的期望值，本文将结合乳制品特点，就新品上市存在的八大误区展开探讨：

The launch of new products does not only reflect the research capability, innovation capability, and competition capability, but is regarded as the increasing point for sales and benefit of dairy enterprises as well. In this case, the launch of new products is especially paid close attention to and highly expected. While, as for this point, there do exist some false ideas on it among the enterprises. So the following is based on the analysis of the false ideas, to put forward some rational suggestions combined with the characteristics of dairy products.