论出版企业文化的构建

Construction of Publishing Enterprise Culture

本文分析了传统出版机构组织文化的的核心内容,包括出版人的使命、出版机构的决策模式、出版机构对员工的评价和管理制度、出版人的形象以及出版企业人际关系本质等;同时还分析了现代出版企业面临的变局,指出,在新环境下,传统组织文化已经产生了种种不适,并阻碍传统出版企业的改革和发展;最后,构建了适应现代环境的出版企业文化。

This paper, based on the theory of organizational cuhure proposed by the famous scholar Edgar H. Schein, expatiates the core contents of traditional publishing enterprise culture, which includes ： mission of the publisher, decision-making mode, evaluation and management system, image of publisher and interpersonal relationship. At the same time, it also analyzes the situation confronting the publishing organization, pointing out that the various kinds of inharmoniousness are blocking the reformation and development of the traditional publishing organization. It is concluded that the construction of modern publishing enterprise culture that meets modem needs is necessary, and how to construct such a culture has been explained.