5Samuelson, Paul A. ( 1961 ) Economics: An Introductory Analysis, 5th edn, New York: McGraw - Hill.
6McCarthy, E Jerome and Shapiro, Stanley J. (1983)Basic Marketing, 3rd Canadian edn, Homewood, IL: RiehardD,Irwin.
7戈登·福克塞尔.市场营销中的消费者心理学[M].机械工业出版社,2001..
8克里斯托弗·洛夫洛克 陆雄文.服务营销[M].北京:中国人民大学出版社,2001.167.
9Perry, L. L. Relationship Marketing of Service - Growing Interest, Emerging Perspectives, Journal of the Marketing Science, 1995, Vol. 23, No. 4, PP. 236-245.