风险投资项目的市场风险评价

Market risk appraisal of venture investment

认识风险投资项目中的风险程度,可以增强对风险投资企业和风险投资项目的信心.分析了风险投资中风险的种类和性质,认为市场风险是风险投资关注的中心,对企业投资项目的市场风险评价和预测是风险分析的重要组成部分.从市场营销角度,建立了市场风险指标体系,给出了定量评价方法.应用实例表明,该方法可以正确地评价风险投资项目的市场风险,指导企业对风险投资项目的管理和运作.

VC is a high-risk investment. Awareness of the risks of investment projects will increase the confidence of venture capital firms and venture capital projects. The paper analyzes the types and the nature of VC, the market risk is the focus of attention. The forecasting and assessment of enterprise investment is an important component of risk analysis. The market risks are qualitatively analyzed, and the quantitative evaluation method is proposed. The application examples show that the method can correctly assess the market risk of investment project, and guide the business to manage and operate the risk investment projects.