摘要
基于最优控制理论讨论了最优广告策略问题。
Based on the optimization theory of control, the paper discusses the problems about an optimal advertising strategy, with some characteristics of the optimal advertising strategy obtained.
出处
《辽宁工学院学报》
1996年第3期84-87,共4页
Journal of Liaoning Institute of Technology(Natural Science Edition)
关键词
广告策略
最优控制
数学分析
advertising strategy
optimal control
operational analysis
