学校品牌的涵义、特性及其创建思路

Implication, Characteristics of School Brand and Its Creation

学校品牌是一种以育人为目的、以人为载体并需要迟效评价的品牌,也是一所学校在长期的教育实践过程中逐步形成并为公众认可,具有特定文化底蕴和识别符号的一种无形资产。注重个性定位、形象识别、传播推广和维护创新,是创建学校品牌的关键环节。

School brand is a kind of brand with the cultivation of people as objective and with people as carrier which needs late effect evaluation. It is also a kind of invisible asset that a school is gradually accepted by the public in the longterm course of educational practice with particular cultural details and identification symbol. To value characteristic positioning, image identification, propagation promotion and maintaining innovation are the key links of creating school brand.