摘要
随着整合营销传播时代的到来,企业与消费者的沟通渠道与方式大范围拓展,广告创意面临着巨大的挑战。同时,新传播环境也为广告创意提供了新的寄居所,新传播时代呼唤新创意。
With the coming of integrated marketing era, enterprise and consumer＇s communication channel has expanded greatly; advertisement originality is facing great challenge. Meanwhile, new communication environment has provided ad originality with new carrier. New communication era calls for new originality.
出处
《吉林省经济管理干部学院学报》
2006年第4期66-68,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
新传播时代
广告创意
挑战
new communication era
advertisement originality
challenge
