摘要
目前企业网络营销的开展仍处在过渡时期,探析网络营销与传统渠道整合路径,对指导我国企业正确开展网络营销有重要意义。
Nowadays, enterprise network marketing is in an upgrading period. The integration of network marketing and traditional channel is of great importance to direct our country＇s enterprises to implement network marketing correctly.
出处
《吉林省经济管理干部学院学报》
2006年第4期71-73,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
网络营销
传统渠道
网络营销环境
整合路径
network marketing
traditional channel
network marketing environment
integration path
