关于数据挖掘在CRM中的应用

Application of Data Mining in CRM

本文系统地论述了数据挖掘概念的内涵与其外延的发展、以及数据挖掘的基本技术和最新进展。全面而深入地介绍数据挖掘的应用,特别是在CRM中的应用,以及数据挖掘和CRM的发展前景。

This paper discusses the essence and extension development of data mining and it＇s basic technology and newest evolvement, introduce the application of data mining thoroughly, especially in CRM, and foregrotmd of data mining and CRM.