中小旅游城市发展会展旅游的思考——以武夷山为例

Thought on Developing MIEC in Middle-sized and Small Tourist Cities

随着全球会展业的发展,会展旅游在大城市得到迅速发展与壮大。许多中小旅游城市也看到会展旅游对当地旅游经济的巨大促进作用,纷纷提出发展会展旅游业,但在实践中问题颇多。本文以武夷山为例,提出中小旅游城市发展会展旅游的思路:要扬长避短,准确定位,关键是寻找切入点,创新经营模式,真正把会展旅游作为提高旅游产业质量,加快产业结构调整的一个新突破口。

With meeting ＆ exhibition industry being developed in the world, MIEC becomes quick and strong in big cities. As MIEC function for tourism economy, many people propose to develop MIEC in middle travel city, but there are many problems in fact. As Wuyishan city for an example, this isnew way to developing MIEC in middle city： utilizeing advantage and avoiding shortcoming, looking for accurate order, innovationing management mode. This is a breakthrough for increasing tourism industry quantity and adjusting industrial structure.