产品设计的行为导向模式研究

Study on Behavior Guidance Pattern of Product Design

长久以来,用器物文化规范社会秩序,引导人们行为都是社会发展的主题。但随着工业化大生产和以追求销售为目的的商业设计的出现,产品设计的行为导向问题受到了忽略。该文从研究日常行为,引导积极的行为,克服不良行为,创造新行为,形成设计文化,实现行为导向功能的可持续发展等方面对生活中常见的一些产品设计进行了实例分析。以探究如何设计产品来引导积极的行为、情感效应和避免消极的负面行为的发生。

It is the theme of social development that the utensil culture standardizes social order and guides the people＇s behavior. But with industrialization and appearance of commercial design with the sale as its goal, the behavior guidance of product design has been neglected. This paper, from the study of daily behavior, guidance of the positive behavior, overcome of the misdeed, creation of the new behavior, formation of the design culture, sustainable development of realization of behavior guidance function , discusses how to design the product to guide the positive behavior, emotion effect and avoid the occurrence of negative behavior.