跨文化商务沟通中的非语言交际

跨文化商务沟通中,非语言交际起着举足轻重的作用,占整个交际过程的70%。非语言交际涵盖身势语、商务礼仪以及时空安排;非语言行为在跨文化交际中丰富了文化的内涵,在跨文化商务沟通中体现了人的价值取向和行为准则;非语言行为发挥着独特的社会语用功能。

Non -verbal communication plays a very important role in cross- cultural business eommunieation, accounting for about 70% of all communicative process. This article mainly analyzes the cultural content and the functions of non - verbal behaviors in cross - cultural communication, the range and the social pragmatic functions of non - verbal communication.