摘要
中国彩电业过度的价格竞争,曾给整个行业带来全面的亏损.中国彩电业走出恶性的价格竞争的关键,是在政府的支持下,同心协力为获取具有自主知识产权的核心技术而努力,并且让企业持续地拥有技术创新能力,中国彩电业才能向有序、良性、健康的市场竞争迈进.
Excessive price competition of Color TV once led great loss to the whole industry in China. The key to extricate violent price fight is to obtain core technology with the own intellectual property, make enterprises possess successive ability of technology innovation, and advance forward to an ordered, favourable and healthy market competition.
出处
《昭通师范高等专科学校学报》
2006年第4期6-9,共4页
Journal of Zhaotong Teacher's College
关键词
彩电业
竞争策略
价格竞争
技术创新
Color TV industry
competitive strategy
price competition
technology innovation
