太白山旅游文化宣传营销策略与方式探讨

Marketing Strategies and Modes of Tourism Culture in Taibai Mountains

在完成太白山旅游资源和旅游现状调查的基础上,分析了太白山旅游文化在资源、人文、社会风情的营销优势,阐明了太白山自然文化营销的内涵,论述了太白山旅游文化信息系统的建立、宣传口号、视觉、听觉、味觉、意觉方面进行包装的营销策略,以及理念文化、绿色文化、学习文化、典故文化、节假文化的营销方式,对提升和完善太白山旅游品牌,对促进太白山旅游业和地域经济发展,提供了理论基础。

Based on the investigation of the tourism resources and current situations, marketing strategies of tourism culture in Taibai Mountains were discussed from the aspects of the establishment of information system,propaganda slogans,packages in vision hearing and taste,as well as artistic conception.