摘要
论述了体育消费与体育产业发展二者之间的关系,探讨了体育产品的体验式营销、扩散式营销以及锁定式营销促进体育消费与体育产业发展的机理,剖析了体育消费与体育产业发展的乘数效应,提出了促进体育消费与体育产业发展的相关措施。
Relationship between sports consumption and sports industry development is described. The mechanism that experience marketing, expanding marketing and locking-in marketing promote the sports consumption and industry development is discussed. Then the multiplier effect of sports consumption and sports industry development is analyzed and related countermeasures are put forward.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2006年第8期87-90,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
体育消费
体育产品营销
体育产业发展
sports consumption
sports products marketing
sports industry development
