博弈参与人的偏好对最优反应的影响分析

Analysis of Influence of Game Player's Preference on Optimal Reaction

在现实社会中,每个人都有自己的偏好,因此在博弈过程中,参与人的不同偏好在其选择策略时起着不同的作用。本文运用多目标决策方法研究了总需求不确定情况下具有风险偏好的企业决策者关于一种产品价格博弈模型和均衡,并进一步讨论了参与人具有相同偏好和不同偏好情况下风险厌恶程度、价格对需求影响程度等参数对参与人最优反应的影响。

In society, each man has his own risk preference. Therefore, in game, player＇s variant risk preference optimal strategies chosen by players with variant risk preferences are different from each other in the same game condition. The paper researches game model and its equilibrium for two firms＇ decision maker with risk preference about a kind of product prices with method of multi-object decision, and further discusses the fact that player＇s optimal reactions are affected by parameters of averse degree for risk, the influence degree of price the fact on product demand and so on.