基于体验经济理论的旅游产品价值分析

Tourist Product Value's Analysis Based on the Experience Economy Theory

体验、转型是旅游者获得“满足感”的价值提供物,也是旅游者寻求或购买的目标;旅游活动使一个人转型为拥有“目的地阅历”的人;旅游产品价值是由从自然界和人类社会中直接提取的初级资源、制造出的有形商品、无形的服务、难忘的体验、引导的转型构成。在总结旅游体验和旅游转型理论的基础上,通过实例对目前我国旅游产品价值构成中存在的问题与发展趋势进行了分析。

Experience and transformation are the value proffers with which the tourist gains “a sense of satisfaction”, and the objectives that the tourist seeks or purchases; tourist activity transfers a person to a person with ＇Destination Experience＇;the values of tourist experience product are made up of the primary resources directly acquired from the nature and human society, the tangibly commodity manufactured by the factory, the intangible service, the memorable experience, and the induced transformations. This paper analyzes the existing problems and development trends in the value structure of our country＇s tourist experience products at the present time through an example.