论体验营销下的顾客化旅游体验设计

Customer-based Tourists Experience Design From Experience Marketing

在旅游体验营销诸环节中,体验设计直接影响着旅游体验的效果。以整个营销过程为视角,纵向分析了旅游体验设计的过程和步骤并从旅游产品构成角度横向分析了旅游体验设计应注意要点。最后,在此基础上尝试构建了顾客化旅游体验设计模型。

With a prominent feature of experience, tourist experience marketing has been given special attention in research. On the basis of constructed models, the paper analyzes the design procedures and some important problems from tourist products. Finally, it tries to build up a customer-based tourists experience design model.