摘要
通过对我国出境旅游服务进行分析,认识到出境旅游团队的旅游服务可以区分旅行社与出境领队2个层次,并认为作为合作伙伴的境外地接社与导游地陪也是出境旅游服务的管理对象。根据管理学计划、组织、指挥、控制的基本原理,讨论了旅行社与出境领队对出境旅游团队计划、组织、指挥、控制,为落实我国“十一.五”规划“规范出境旅游”的战略方针,在旅行社服务管理的层面提供了具体的意见。
According to the analysis of outbound tourist service, the services of outbound tourist group earl be divided in two parts： travel agency and outbound escort, and the oversea travel agency as the associate and the local guides are also the management objects of outbound tourists service. Based on the principle of planning, organizing, leading and controlling in management, this paper discusses the planning, organizing, leading bound escort. and controlling of outbound tourist group by travel agency and outbound escort.
出处
《桂林旅游高等专科学校学报》
2006年第4期466-469,共4页
Journal of Guilin Institute of Tourism
关键词
出境旅游服务
出境旅游团队
管理
旅行社
领队
outbound tourist service
outbound tourist group
management
travel agency
outbound escort
