女大学生消费心理调查

Female College Students' Consuming Psychology

为全面了解女大学生这一特殊群体的消费心理,本研究采用问卷法和访谈法,以具有一定消费自主性的女大学生为调查对象,从消费水平、消费来源、消费结构、消费态度等方面进行调查分析。结果显示,当代女大学生消费水平、消费结构比较合理,消费态度上也紧跟时代潮流。同时发现,对女大学生应加强科学消费意识的培养,树立正确的消费观,引导她们合理、适度、科学地消费,成为明明白白消费的现代人。

This study used method of questionnaire and interview to investigate female college students who possess consuming controls and analysed from such respects as level, source, structhre and attitude of consuption in order to find out the special colony＇s consumer psychology. The result showed that female college students had a reasonable level, structure and attitude of consumption compatible with the times. Investigations also indicated that scientific consumption awareness and correct consumption view were needed to guide them consuming reasonably, appropriately, scientifically and become modern sensible consumers.