中国社会阶层的变迁对企业营销的影响

The Impact of Change in Chinese Social Class upon Enterprise Marketing

要实现中国经济持续增长,必须改变“需求约束”的增长格局,消费结构升级是扩大消费的重要源泉。而消费结构升级要依靠中产阶层的扩大与影响来推动。中产阶层作为社会中最积极、最主要的购买力量,其消费特征以及生活方式将对整个经济、生活,尤其是消费趋势与消费文化产生十分重要的影响,企业要积极开展社会阶层方面的调查研究,以消费结构升级为契机,使服务的内涵与特点发生根本性的变化,更大限度地创造顾客满意,实现更高的综合效益。

To realize the sustainable growth of China＇s economy, we should change the growth pattern of ＂demand constraints＂. The consumption structure escalation, as an important source to expand consumption, depends on the increase and impact of middle class, who have been seen as the most active and most principal purchasing power in the society. The consumption features and the life styles of middle class will have a very＂ important impact upon economy and life, especially on consumption trend and consumption culture. Enterprises should direct some research on the social class, seize the opportunity of the consumption structure escalation and make the content and feature of services fundamentally changed for the maximum customer＇s satisfaction and higher comprehensive benefits.