大众文化背景下的新闻娱乐化

On the News Entertainment in the Mass Cultural Background

新闻娱乐化现象的出现与大众文化时代背景有关。媒体报道关注娱乐性,这种变化虽然是媒体市场化的必然结果,但其改变的方向与策略却是大众文化时代的必然选择。新闻报道中添加娱乐元素是可行的,但也是有条件的,应该遵循“适宜、适量、适度、适时”的原则。

The appearance of news entertainment is related to the mass culture of the era. The media now pays special attention to the entertaining aspect of the coverage. Although the change is an inevitable outcome of the marketization of the media, its orientation and tactics are definitely the choice of the mass cultural era. It is feasible to add entertaining element to media coverage, but, some requirements should be fulfilled, and that is, we should follow the principle of appropriateness in content, quantity and time.