浅析视觉传达设计中图形信息的传递

Analysis of Graphic Information Propagation in Visual Communication Design

信息社会中,视觉传达设计中的信息传达已经成为一种包容性极广的文化现象,涉及的范围不仅包括造型、美学、传播学,还有语言、市场、社会、生理和心理等诸多因素。视觉传达设计中图形是传达视觉信息的主要方式之一,设计者通过它向受众传达自身的思维过程与结论,达到指导或劝说的目的,而受众也正是通过设计者的作品,与自身的经验加以印证,最终了解设计者所希望表达的思想感情。

In modern society, the information propagation of visual communication design has become a widely included cultural phenomenon, involved not only plastic, aesthetics, communications, and also language, market, society, physiology, psychology, and so on. Graphics is one main way of visual information propagation in visual communication design, by which the designer sends his own thinking process and conclusions to receivers in order to guide or reason. Moreover, the receivers confirm their own experience through the designer＇s works, and finally comprehend the designer＇s idea which is expected to express.