城市价值的营销学思考

Thinking about Marketing of City Values

本文探讨了城市价值的构成,提出营销的过程实际表现为城市价值循环往复的实现过程。在构建及论述城市营销动力系统概念模型的基础上,本文还深入分析了城市价值的发生和运行机制,并得出城市价值最大化是城市营销的终极目标等结论和启示。

With a review of the development of the research on city marketing made by domestic and foreign scholars, this paper discusses the constitution of city values and holds that the progress of city marketing is one of realizing the city marketing repeatedly. Based on setting up and discussing the model of dynamic system of city marketing, this paper also discusses deeply the generational and operational mechanism of city values and draws the conclusion that maximizing city values is the ultimate goal of city marketing.