主流文化的传播规范及价值层次——兼论我国媒体应该向全世界推广和谐价值观

Spread Specification and Value Level of Main Stream Culture——Concurrent Discussion on Promotion of Harmonious Values to the World by Media of Our Country

媒体特别是主流媒体,作为主流文化的重要载体,既要传播主流文化,更要遵循主流文化的传播规范。这种规范主要作用于政治、法律和道德三个传播领域。在我们的社会中,主流文化的价值体系存在多种层次,既有制度性层次,也有社会性层次,同时还有普世性层次。我国媒体在构建和谐社会中应该大力树立与弘扬和谐价值观,并且应该把推广和谐价值观作为重要的传播理念和国家文化发展的核心战略,有计划、有步骤、有目标地向全世界推广“和谐价值观”,使其逐渐成为全人类共同的价值选择和普世价值观,这将是我们国家对世界价值宝库的重大贡献,必将对我国的未来和世界的未来产生深远的影响。

Media, especially the main stream media, as an important carrier of main stream culture, should not only spread main stream culture but also follow the spread specification of main stream culture. Such specifications mainly play important roles in three spread fields of politics, law and morality. In our society, the value system of main stream culture has multiple levels, like institutional level, sociality level, and world-generalized level. The media of our country should greatly build up and carry forward harmonious values in the construction of harmonious society, and take the promotion of harmonious values as an important spread conception and an core strategy of the development of national culture, and carry out a planned, systematic and purposed promotion of ＂harmonious values＂ to the whole world to make it gradually chosen by all human beings and become the world-generalized values, which will be an important contribution to the world value treasury of our country and will inevitably have profound influence on the future of our country and the world.