摘要
广告作为大众传媒中的一种形式,越来越引起语言学家的关注。本文从语用学的角度来分析广告中的双关语。着重从合作原则、经济原则探讨了双关语在广告中的作用。
Advertisement is one of the forms of the public communication. More and more linguistics pay attention on it. This paper analyzed the punning in advertisement through the point of the view of pragrnatics. This paper specially discussed the function of punning in advertisement through Cooperative Principle, Economy Principle.
出处
《山东电大学报》
2006年第3期60-61,共2页
Journal of Shandong TV University
关键词
双关语
合作原则
经济原则
punning
Cooperative Principle
Economy Principle
