2Ram,S.A Model of Innovation Resistance[J].Advances in Consumer Research,1987,14,(1):208-2 12.
3Sheth,J.N.Psychology of Innovation Resistance[J].Research in Marketing,1981,(4):273-282.
4Ram,S and Sheth,J.N.Consumer Resistance to Innovations:the Marketing Problem and its Solutions[J].The Journal of Consumer Marketing,1989,6(2):5-14.
5Ram,S.A Model of Innovation Using Strategies to Reduce Consumer Resistance:an Empirical Test[J].Journal of Product Innovation Management,1989,6(1):20-34.